Promoting your research outputs (such as articles, books, reviews, etc.) is an important step in ensuring they are easily discoverable by others who may wish to comment, cite, or write about them. Presenting your research at conferences can also lead to further opportunities for collaboration. Having put months and years of work into your research, it is important that you make sure it is seen by a wide range of audiences. After promoting your publication, you should monitor it to see what effects your interventions have had on the discoverability and reach of your research. In addition to tracking citations, alternative metrics can be tracked to see if the research was picked up in other channels such as blogs, Twitter, news outlets, etc. You can also evaluate what tools to use for your next project or report the impacts back to funders.
| Stand Out From the Crowd |
To help you stand out from the crowd, you should have an ORCID profile. This will allow others to find you even if you change your name or institution. Research identifiers such as a DOI can be useful. They can be used to track the interest in your paper.
It can be a little scary to promote your research at first. However, it is an essential part of attracting grants and collaborators.
